What exactly is all this talking about Grassroots Level? Looking at a block of grass from the side, what do you see? Nice and green on top, but where the roots are? Yes, its ugly! There’s insects and dirt, no colours and its better to hide that isn’t it, so we can forget about it and just enjoy the nice soft green layer on top. What we forget is that if there were no roots, if that ugly dirty layer underneath was not there, there would be NO grass at all. There are many different definitions about Grassroots but we found the following one below, most applicable to our concept:
Grassroots by Definition:
Something grassroots is at the most basic level of something, down there in the dirt with the roots of an idea or activity. If you’re looking to make a change from the ground up, start at the grassroots.
If you want a gorgeous yard, don’t fluff the blades of grass, get down to work on the roots and soil. The grassroots is the most fundamental, basic level of well, grass, but also ideas or political movements. Freedom is a grassroots value of America. Love is a grassroots part of marriage. Reading and writing are grassroots elements of education. Grassroots is where things begin and shoot out from.
The “Dirt” Hidden and Forgotten
Dated August 22, 2017 StatsSA report entitled “Poverty trends in South Africa: An examination of absolute poverty from 2006-2015” indicated that since 2011, the number of South Africans living in poverty has risen to an enormous 55.5% of the population, meaning that over 30.4 million South Africans live in poverty.
The greatest factor to the increasing poverty in South Africa is the economic policies implemented by the ANC Government. Investors withdrawn, funding is allocated according to race, and minorities are completely excluded from any funding. Other major factors include fraud, theft, and of course the involvement of leading figures in the financial capture of South African finances. Money are not allocated to the poor, but rather to the pockets of corrupted individuals and they seem to get away with it.
We are a Non-political, Non-racial Organisation, but the politics in South Africa now has a direct and devastating impact on the Welfare and Humanitarian needs of its Citizens which cannot be denied any longer. The poorest of the poor are now suffering the most. Their dreams are shattered, they lost all hope. Disgarded and forgotten. Deprived of their dignity, their Basic Human Rights and forced to fight a dreadful daily battle just to survive.
Embracing the “Dirt”, the Grassroots
Organisations have an enormous task to support the basic needs of the poor. There are just not enough funding to cope with the rapidly increasing numbers of the needy. For too long the poor and destitute were seen as a bottomless pit that devours funding and donations. It is time to acknowledge the highly underestimated ideas and innovations of the poor and destitute.
South African people are colourful, they are talented and many have the potential and ideas to create an income. We are completely opposed of funding for Job Creation based on race because it is a direct rejection of the Human Potential of other races. Fact is, Job Creation or Generating Income is the most important factors to fight poverty. Does it matter who creates a job? No, what matters is, a Job is Created.
Our concept is to create the platform, create the opportunity for the poor, to use their talents and create an income. Getting actively involved with individuals and providing space and access to equipment they don’t have. Supporting the whole process, including the marketing and sales. That is what needs to be done, starting on Grassroots Level.