Grassroots Level

Grassroots, Heroes 4 Action, Job Creation, NPO, Empowering woman 400x300Grassroots Level

What exactly is all this talking about Grassroots Level? Looking at a block of grass from the side, what do you see? Nice and green on top, but where the roots are? Yes, its ugly! There’s insects and dirt, no colours and its better to hide that isn’t it, so we can forget about it and just enjoy the nice soft green layer on top. What we forget is that if there were no roots, if that ugly dirty layer underneath was not there, there would be NO grass at all. There are many different definitions about Grassroots but we found the following one below, most applicable to our concept:

Grassroots by Definition:

Something grassroots is at the most basic level of something, down there in the dirt with the roots of an idea or activity. If you’re looking to make a change from the ground up, start at the grassroots.
If you want a gorgeous yard, don’t fluff the blades of grass, get down to work on the roots and soil. The grassroots is the most fundamental, basic level of well, grass, but also ideas or political movements. Freedom is a grassroots value of America. Love is a grassroots part of marriage. Reading and writing are grassroots elements of education. Grassroots is where things begin and shoot out from.

The “Dirt” Hidden and Forgotten

Dated August 22, 2017 StatsSA report entitled “Poverty trends in South Africa: An examination of absolute poverty from 2006-2015” indicated that since 2011, the number of South Africans living in poverty has risen to an enormous 55.5% of the population, meaning that over 30.4 million South Africans live in poverty.

The greatest factor to the increasing poverty in South Africa is the economic policies implemented by the ANC Government. Investors withdrawn, funding is allocated according to race, and minorities are completely excluded from any funding. Other major factors include fraud, theft, and of course the involvement of leading figures in the financial capture of South African finances. Money are not allocated to the poor, but rather to the pockets of corrupted individuals and they seem to get away with it.

We are a Non-political, Non-racial Organisation, but the politics in South Africa now has a direct and devastating impact on the Welfare and Humanitarian needs of its Citizens which cannot be denied any longer. The poorest of the poor are now suffering the most. Their dreams are shattered, they lost all hope. Disgarded and forgotten. Deprived of their dignity, their Basic Human Rights and forced to fight a dreadful daily battle just to survive. 

Embracing the “Dirt”, the Grassroots

Organisations have an enormous task to support the basic needs of the poor. There are just not enough funding to cope with the rapidly increasing numbers of the needy. For too long the poor and destitute were seen as a bottomless pit that devours funding and donations. It is time to acknowledge the highly underestimated ideas and innovations of the poor and destitute.

South African people are colourful, they are talented and many have the potential and ideas to create an income. We are completely opposed of funding for Job Creation based on race because it is a direct rejection of the Human Potential of other races. Fact is, Job Creation or Generating Income is the most important factors to fight poverty. Does it matter who creates a job? No, what matters is, a Job is Created.

Our concept is to create the platform, create the opportunity for the poor, to use their talents and create an income. Getting actively involved with individuals and providing space and access to equipment they don’t have. Supporting the whole process, including the marketing and sales. That is what needs to be done, starting on Grassroots Level.


Entrepreneurship Triggered

Job Creation, Entrepreneurship 300x225Entrepreneur

The idea, a misperception by many. On social media, the word Entrepreneur is associated and linked with images of rich people wearing suits with briefcases. Some people distance themselves from the idea of entrepreneurship, believing it is only for the rich, the advantaged or the educated. Well that is wrong! Many successful people started with nothing but an idea, their potential and determination.

Anybody can be an entrepreneur with the right exposure, guidance and support.

For too long the poor, and destitute has been seen as the “bottomless pit” of funding and never ending donations, where in reality, their input and ideas are valuable. That is what we must focus on. Who knows better what the poor needs than poor people themselves? We have to invest in the talents of those people and give them the support, opportunity and tools to develop their ideas and be self-sufficient. Being poor, does not mean your talents and potential are worth less. For too long we have underestimated and disgarded the potential of the poor and destitute.

Please read this Can Entrepreneurship Be Taught, Or Are You Born That Way?

This subject is highly debated all over te world. Although some people are born with the natural characteristics of an entrepreneur, these characteristics can be developed and taught. Many entrepreneurs don’t even know they are entrepreneurs, simply because they have not been exposed to that environment. Lack of information, access and exposure to the “world outside” is a major problem in poor communities.

Its not really teaching someone to be an entrepreneur, its rather to unlock and awake their hidden potential. Entrepreneurs of today need the right guidance. They need guidance that leaves them with a lot of questions, rather than full stops. They need exposure that will get them to think, and ask themselves questions they did not dare ask before. New entrepreneurs need a place, structured out for them that allows them to work out their ideas, brainstorming, learn, test and experiment with it. We must create and provide those platforms and make it accessible to everybody, regardless of age, race, gender, religion or education.


Emotional Abuse Part 2

Emotional Abuse, Heroes 4 Action, NPO, Empower Woman 300x225Continued from Part 1

Work and Domestic Abuse

Extremely disturbing and shocking stories are emerging especially the last few years. The escalating unemployment rate resulted in people so desperate for work that they allow being abused by employers and other employees. People who lost their homes are “offered help” but end up being abused and exploited by the very same people who offered to help them.

Scenario 1: You lost your job and place to live. Family offers you a place to stay, but you end up being employed for a “job” you never applied for, with no “job description” of what’s expected of you. You just have to do what they want, because you must show your “gratitute” and “appreciation” for the bed and food you get. You are humiliated in front of guests, have no privacy, no friends, no access to radio or tv and you’re disconnected from the world outside. That is abuse in one of its worst forms. Between the tears and “chores” you try to find a job and get away. This happens to hundreds of people Right Now, especially woman.

Scenario 2: You’re employed as an Admin Manager in a restaurant. Doing the HR and office duties. Before long, you work 17 hours a day, six days per week, Saturdays and Sundays. In your office and in the restaurant! No overtime paid, except you get one day off midweek, which is split between an afternoon one day, and a morning the next day. You are being humiliated and screamed at in front of other staff. You are so tired at night, you can’t eat. Gross salary is R3500pm. When you start asking about your overtime, aggression from your senior kicks in and your life is now hell at work. Overtime never paid. That is abuse and nobody deserves that. The Employment Act protects you, but people are afraid they will lose there jobs if they speak up.

Society must Get Involved

The question I keep asking myself is “Why are people so ignorant” Does Humanity mean nothing anymore? Very few people will show any guts and stand up for another person in such a situation. In fact, they often also join in the abuse and humiliation. Who cares, its just another weak person that allows themselves to be abused right? Wrong! Social Society allowed this to continue for too long. It is time that we inspect our moral values and start questioning our behaviour towards another human being in need.

Are you Being Abused?

If you ever wondered whether you are being abused, then here are some interesting free tests to help you, please click on the links:





Download your copy of the South African Domestic Violence Act here


Where to Seek Help

People Opposing Women Abuse or POWA provides telephonic, counselling and legal support to women experiencing abuse. POWA also accompanies women to court and assists them in filling out documents. Call the POWA helpline on 083 765 1235 or visit

FAMSA has offices nationwide and gives counselling to the abused and their families. To find your nearest FAMSA branch, call 011 975 7101, email or visit their website

Lifeline provides 24-hour counselling services. Call the SA National Counselling Line on 0861 322 322.

Legal Aid South Africa offers legal assistance. To locate your nearest Justice Centre, call 0861 053 425 or visit


Emotional Abuse Part 1

Emotional Abuse part 1

Can you imagine being in invisible chains, your soul suffocating, your heart is raw, bleeding. Without any visible signs. You are screaming out loud, but nobody hears you. Then one day you talk about it, you mention it to someone, you try to find the words that can reflect the pain, but you can’t. It sounds too unbelievable. People don’t take you seriously or just shrugg their shoulders, its not their problem right? You can’t escape the situation, you’re alone, have nowhere to go, and so the abuse continues…..

Emotional Abuse Signs and Symptoms

Emotional abuse symptoms vary but can invade any part of a person’s life. Signs of emotional abuse include:

  • Yelling or swearing (read about: Emotional Bullying)
  • Name calling or insults; mocking
  • Threats and intimidation
  • Ignoring or excluding
  • Isolating
  • Humiliating
  • Denial of the abuse and blaming of the victim

Examples of Emotional Abuse

In some countries emotional abuse is defined and the following examples of emotional abuse are given by Justice Canada:

  • Threats of violence or abandonment
  • Intentionally frightening
  • Making an individual fear that they will not receive the food or care they need
  • Lying
  • Failing to check allegations of abuse against them
  • Making derogative or slanderous statements about an individual to others
  • Socially isolating an individual, failing to let them have visitors
  • Withholding important information
  • Demeaning an individual because of the language they speak
  • Intentionally misinterpreting traditional practices
  • Repeatedly raising the issue of death
  • Telling an individual that they are too much trouble
  • Ignoring or excessively criticizing
  • Being over-familiar and disrespectful
  • Unreasonably ordering an individual around; treating an individual like a servant or child” –  (Extract written by Natasha Tracy)

Types of Abusive Relationships

Understanding the pattern of each type of relationship is essential in understanding the occurrence of such abuse. There are many types of situation in which emotional abuse in its various shapes can occur, from love relationships, family relationships between parent- child or siblings to school or work place abuse. Also people need to understand that they have basic rights in each type of relationship that they need to respect.

  • Domestic abuse is defined as chronic mistreatment in families and intimate relationships.
  • Child abuse is defined as the behavior that affects one child’s development and can be caused by either parents or care takers.
  • Workplace or school abuse or the so called bullying is frequent in many places and includes verbal abuse and other intimidation tactics.
  • Sexual harassment is the latest form of psychological abuse to be taken in consideration and can lead to serious alterations or perception and health impairment.


For more information please continue to part 2